A few minutes into conversation with James Delahunty about his family's 80 year history it becomes glaringly obvious the story is more about where they are going rather than where they have been. History is interesting but the future is much more exciting.

The very reason they have survived the good times, the bad times and all the in-between times is the "have a go" mentality that this larger than life character embodies. It is easy to assume this is a family trait. "Being adaptable, that's what it's all about," he says. I like to believe we are on the cutting edge of retailing rather than focussed on the past," he said. " You've got to get the balance right."

The balance he is talking about is service versus the help yourself supermarket and discount approach. Innovation is equally important. Future for him means continuing to fly with new chemist shops, modern pharmacy inclusions such as naturopathy and natural medicine, and continuing to think as an entrepreneur.

"Shop engineering, that's what I'm best at," he says. "If things don't work, change." It's no idle threat. Dela, as his friends know him, is happy to take to take to a chemist shop with a saw himself. Delahunty pharmacies are likely to be in the city for a very good reason. "I love the city. Its fast and furious. " People know what they want and I like that."